Small businesses don’t have the budget nor the manpower to create powerful marketing campaigns. So they must rely on other online advertising strategies to establish their brand and grow their customer base. But people generally prefer bigger companies when it comes to purchasing a product or service. This puts small businesses in a difficult position. However, with the right ads and good customer service, small businesses can increase their reach and grow their business. Here are some online advertising tips you can try if you want to grow your brand in 2023.

Find The Right Audience

This is the most important part. How will you create an advertising strategy if you don’t know where your target audience is? Without knowing your audience, you can’t create keywords, pick social media marketing channels, create a brand image, or create engaging content. So it all starts with gathering information. If you’re targeting a younger audience, you need to determine which social media platforms they use, which jargon they use, and what type of ads they engage with. Once you figure that out, you can move on to creating an advertising strategy. With how audience segmentation is right now, it’ll only continue to increase in 2023.

Video Content Creation

With the rise of TikTok, video-based marketing has taken over the world by storm. Whether it’s showcasing a product’s features or sharing tips, small businesses are flocking to the video-sharing app to grow their business. Not just that, but other social media sites like YouTube and Instagram have also released short video features to facilitate businesses. This trend is going to grow even more in 2023. Just make sure the content you create isn’t misleading because you’ll end up losing followers, and your reputation will suffer a lot.

Content Marketing

For small businesses, content is the key to building authority and authenticity. Content marketing increases your business’ reach and sets you apart from the competition. Content marketing is also important for increasing your search engine ranking through SEO. You can write informative blogs and articles to inform your customers about your services or other related topics. If the readers are impressed by your posted content, they’re more likely to visit your website and enter the sales funnel. In 2023, content marketing is going to get even bigger, especially with new updates by Google, so it’s important that you create a good content marketing strategy for 2023.

Email Marketing

Email marketing may sound outdated, but is still pretty much relevant and is expected to grow even more in 2023. Billions of people rely on emails for information, so it’s a good strategy to have your own email marketing campaign. With email marketing, you not only get a chance to advertise your products, but you can also build relationships with your customers. You can ask about their purchase, ask for a review, give them special discounts, or link to exclusive sales. This builds your small business’s credibility while also increasing customer loyalty. Just make sure to add your logo and link to your website in your email marketing campaigns.

Social Media Marketing

In 2023, you can’t run a marketing campaign without involving social media. It’s not wrong to say that everyone is online because different social media channels cater to different demographics. The good thing is that most social media channels are interlinked, so you can run the same campaign simultaneously on different platforms. However, ad personalization will get even bigger in 2023, so it’s always a good idea to invest in targeted advertising instead of generic posts. This will generate more leads and give your business more exposure.

Special Events

This may not be related to digital advertising, but it helps boost sales. Small businesses are generally considered customer-centric, so when you hold such events, it gives you a competitive advantage over bigger organizations. On top of that, your customers feel valued and are likely to stay loyal. You can use digital marketing to create hype around your event. Some social media channels like Instagram allow you to create countdowns that increase your customer’s anticipation and create hype around the event.

Search Engine Optimization

Search Engine Optimization, or SEO, relies on organic keywords that increase your website’s ranking to allow better exposure to your potential customers. SEO involves adding special keywords to your site so when someone searches those words, your website pops up in the top results. However, you need to pick keywords carefully because the more resemblance your keywords have to the searched string, the higher ranking you’ll get. But this doesn’t mean you can stuff several keywords on each webpage.

Search engines, especially Google, use strict algorithms that scan your website and determine its authenticity based on the number of keywords used. If there are too many keywords, the website isn’t considered authentic enough, and your ranking goes down.

Pay-Per-Click

Pay-per-click (PPC) advertising is done on search engines. Each search engine has its PPC services, including placing ads on third-party sites for better reach. When a potential customer searches for words similar to your services, your ads are displayed on the site you visit. You’ll have to pay the site each time someone clicks through your ads. This means that third-party websites also benefit from your pay-per-click campaign.

However, you’ll have to be proactive when picking keywords and placing ads to ensure maximum exposure so your ads are showing up on organic search results and people don’t feel like they’re being forced to see ads.

Start Your Small Business Advertising Strategy With Adfully

Digital marketing is the key to expanding your company and gaining more clients. Adfully offers affordable digital marketing services for small businesses through their 360 digital marketing solutions. Our team of experts develops customized marketing plans for your company.

We can handle social media marketing, SEO optimization, and branding. You can gain all the benefits of working with a major advertising agency for a reasonable cost. In addition to digital marketing, we also offer website design, reputation management, and lead generation for small businesses. Get in touch with us today to learn more about our services.