When you think about digital marketing, SEO is one of the most prominent things that comes to mind. SEO or Search Engine Optimization is the backbone of digital marketing, and none of your marketing campaigns will be successful unless you invest in a good SEO strategy. With SEO, your webpage becomes more desirable to search engine crawlers. That’s because they can find relevant information easier and determine whether your webpage has the relevant authority they need to rank it higher.
Having a data-driven approach in this digital age is important to stay ahead of your competitors and ensure your customers are getting the best value. Digital marketing is a crucial component in that approach, and so is SEO. However, if you opt to set up a digital marketing strategy without looking at the analytics, it’s guaranteed that you’ll miss the mark and won’t effectively reach your target audience. Digital analytics helps you fine-tune your digital marketing strategy, get insights on website performance, and increase rankings.
Ignorance is bliss, but not when it comes to your conversion rate. Conversion rates are key to any business strategy.
Search engine marketing (SEM) is one of the most successful marketing strategies that help businesses boost their sales and gain a competitive edge by getting traction from their audience organically.
Are you feeling frustrated with the lack of reach and conversions that you’re getting through your digital marketing efforts? Sometimes, an undefined digital marketing strategy for an e-commerce business can end up in failure. Instead of going to stores in person, most of the population has shifted to online platforms to make purchases. This shift in consumer behavior has upped the competitiveness of the e-commerce business. If you want to thrive in this industry, it’s important to be creative with your marketing strategy.
Here are some digital marketing tips for e-commerce businesses to help you with online reputation management and lead generation:
Improve customer awareness
To implement a successful digital marketing campaign, you must take out some time and energy to gain a deeper understanding of your target audience; you can only build successful customer awareness projects if you know who your potential customers are.
Many different tools will help you keep track of the people who click on your e-commerce website. They can provide you with a wide variety of informational points, such as the location and gender of your visitor, as well as the site that led them here and what they did upon landing. You can create a more accurate profile of your business’s ideal customers with the help of this information and, eventually, a high-quality customer awareness campaign.
Social media is one of the most important online platforms that you can use to raise awareness of your brand. You can engage with your customers directly, get to know more about them, and redesign your services and products to cater to their needs. With the help of chats, polls, and live hangouts, you’ll be able to interact with your customers at a much better level and talk to them about your new services and products while gaining a better understanding of ways to satisfy their desires.
Create a re-targeting campaign
Retargeting is a great way to improve your revenue and show ads to customers who have previously shown interest in your services and products. A lot of people who visit an e-commerce site often don’t purchase anything the first time around. However, if you remind them of the items that they previously showed interest in, they might be tempted to make a purchase.
Retargeting is a subtle and gentle reminder to potential customers. It helps them reconsider completing their purchase on the items they added to their cart or checked out on your platform. The right reminder at the right time might reignite a potential customer’s purchase intent. This makes retargeting one of the most successful marketing tactics on digital platforms.
Get customer feedback
Create the sort of environment where your customers feel like their insight and opinion are valued. You’ll be able to develop a deeper bond with your target market and be able to respond positively. Instead of just responding to inquiries from your customers through social media, try to maintain a back-and-forth conversation by opening discussions between customers.
Be proactive in your efforts to get unbiased reviews and feedback, and encourage your customers to talk about their experience. Satisfied customers can talk about your products and brand, promoting them to people who might take an interest. Potential customers take more interest in what other customers have got to say rather than your marketing or sales team.
Come up with consistent content
Content creation is an obvious digital marketing tactic and remains one of the most important methods of boosting online businesses. The main idea behind this strategy is to make consistent, unique, and relevant content to share on social media in creative ways. The content should be able to elicit engagement and sales. Conduct a few tests to see the best days and times you should post for maximum audience engagement before settling on a schedule.
Add pop-ups for cross-selling
One easy way to instantly boost your e-commerce marketing strategy is to add pop-ups showing additional offers and discounts to entice potential buyers into adding extra products to their shopping cart or getting a discount after meeting a certain requirement. If you use this method correctly, you’ll be able to drive a ton of extra revenue for your platform.
Try referral marketing
Referral marketing is a wonderful practice where you can incentivize your loyal and enthusiastic customers to tell their followers about your business. It’s rather similar to getting testimonials but in a more direct and creative manner. Most businesses partner with popular social media influencers and ask them to talk about their products in a clear and honest review. You can also try giving away a few free products to start a buzz and get everyone talking about your products!
Optimize your email marketing campaign
Email marketing is a critical part of any digital marketing strategy. Some things that you should focus on include:
- Welcome emails—to cement the relationship between your customers and your brand. It also makes it more likely to have successful sales with future targeted upsells and offers.
- Relevant info and tips—also known as lead nurturing in the marketing world. It’s a great way to keep prospective clients interested without bombarding them with various sales offers. Provide interesting and useful content to make sure that your brand has a positive image at the top of their minds.
- Discounts and coupons—to entice your potential customers with a wonderful deal.
- Wishlist reminders—to keep your customer interested in your products. You can use low-stock notices, birthday wishes, price drops, and general reminders to access your customer’s mind in an instant.
We can help you with digital marketing for your e-commerce business
It’s difficult for small businesses to market their services without the proper knowledge and skills to back them up. If you’re looking for affordable digital marketing services for small businesses that include reputation management, website design, SEO optimization, and social media marketing, Adfully has got you covered.
Get in touch with us today to learn more about our services.
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Lead generation is a great way for small businesses to increase their sales and grow their presence. Here are some lead generation techniques you can try to boost your sales and create a loyal customer following.
What Is The Lead Generation Process?
Lead generation stars with random users who aren’t aware of your brand. They look at your marketing campaigns and become interested in the product or service. You need to use this interest to turn them into customers. There are different ways to nurture that interest, and that’s where the whole lead generation process comes in handy.
You need to find contact information so you can increase their interest. Once you’re successfully pushing the customer to make a purchase, the general lead generation process ends, and the customer turns into a product-qualified lead you can use to test new products.
The Importance Of Lead Generation
Lead generation tells businesses how far a customer is in the sales funnel. The closer they are to making a purchase, the more valuable the lead becomes. This is why it’s important to properly categorize the lead and use custom methods to attract them into the sales funnel. With lead generation, you can make educated guesses about your revenue, increase sales, and improve your business practices.
Types Of Lead Generation
Marketing Qualified Leads (MQLs)
Marketing Qualified Leads or MQLs, are those users who have interacted with your marketing campaign. The interaction can be a comment on your post, a like, or even a share. In some cases, people also ask questions related to the new product. The more you engage a potential customer at this stage, the higher their chances of becoming a paying lead.
Sales Qualified Leads (SQLs)
Sales-qualified Leads or SQLs are those customers who haven’t made a purchase yet but are interested in your business. These customers usually ask questions or fill out forms. So you need to apply a personalized approach when answering these potential customers because one wrong answer can cost you a lead.
Product Qualified Leads (PQLs)
Product-qualified leads, or PQLs, are those customers who have already used your product at least once. So you need a different lead generation strategy for them compared to new customers. For PQLs, companies usually target them for free trials or new products to learn how the product will land in the market. These leads are valuable in determining whether your new product or service will be a hit or a miss. PQLs can save companies a lot of marketing budget if the product doesn’t do well.
Lead Generation For Small Businesses
Picking A Strategy
Lead generation starts with a strategy. It begins with defining what value your product or service offers for your customers and who are the target customers. You can’t market specialized enterprise software to a bunch of teenagers. Similarly, you can’t sell fashionable clothing to a corporate business. So you need to determine who your audience is and where they are. Once you’ve figured that out, it’s time to start gathering information to generate leads. Lead generation and digital marketing for small businesses go hand in hand, so make sure your digital marketing strategy is in sync with your lead generation practices.
Collecting Information
Collecting information works in several ways. You can directly ask for the information, create forms at the checkout, and offers special discounts in exchange for information. This all depends on the nature of your business and your sales strategy. Whichever option you use, you’ll end up with a user information database for personalized emails or sales calls.
Newsletter
Once you’ve collected the content information, you’ll have to reach out to potential customers to turn them into paying ones. However, you don’t want to scare the potential customer away with constant calls and emails. This is where newsletters come in! Newsletters allow you to highlight your product and services without hounding the people. With newsletters, you can inform the person about upcoming sales, new product launches, and exclusive discounts tailored for them specifically.
Content
Content is currently the number one strategy for lead generation. With informative and authoritative content, you can rope in potential customers and turn them into leads. The content page includes an effective call-to-action, informative content, and a link to landing pages. It’s important for you to periodically review your content to ensure it’s in line with your business and offers something of value to your customers.
Landing Pages
The major part of lead generation happens on landing pages or forms where random visitors turn into potential customers with names and contact information. Landing pages usually offer something of value to the visitor in exchange for their information. For example, you can offer special sales discounts in exchange for email addresses. This will help you build your email list and grow your customer base. However, your landing page should be simple so visitors can navigate through it without getting frustrated.
Call-To-Action
As the name suggests, call-to-action or CTA is used to compel people to take action. CTA can be anything from a line of text, a picture with a link, or a separate button. These links redirect the potential customer to your landing pages, and from there, the visitors can browse your services or products.
However, when creating CTAs, it’s important to keep them engaging so people will interact with them. But you should refrain from using overly engaging CTA because it may confuse the visitor and make it difficult for them to figure out which link to click. A good CTA is catchy, tells the visitor what to do, and offers a convenient link. Once a person clicks through the link, they enter the first stage of your sales funnel.
Create Effective Lead Generation Strategies With Adfully
With Adfully, you get all the perks of working with a full-fledged advertising agency for a reasonable cost. Our services also include lead generation for small businesses, where you’ll work with industry experts to create effective lead-generation strategies. Not just that, but we also offer 360 digital marketing for small businesses, including website development, reputation management, social media marketing, and more. You’ll also get one-on-one consultations with our experts to define your strategies to make them more effective. So what are you waiting for? Contact us today and grow your business!
Small businesses don’t have the budget nor the manpower to create powerful marketing campaigns. So they must rely on other online advertising strategies to establish their brand and grow their customer base. But people generally prefer bigger companies when it comes to purchasing a product or service. This puts small businesses in a difficult position. However, with the right ads and good customer service, small businesses can increase their reach and grow their business. Here are some online advertising tips you can try if you want to grow your brand in 2023.
Find The Right Audience
This is the most important part. How will you create an advertising strategy if you don’t know where your target audience is? Without knowing your audience, you can’t create keywords, pick social media marketing channels, create a brand image, or create engaging content. So it all starts with gathering information. If you’re targeting a younger audience, you need to determine which social media platforms they use, which jargon they use, and what type of ads they engage with. Once you figure that out, you can move on to creating an advertising strategy. With how audience segmentation is right now, it’ll only continue to increase in 2023.
Video Content Creation
With the rise of TikTok, video-based marketing has taken over the world by storm. Whether it’s showcasing a product’s features or sharing tips, small businesses are flocking to the video-sharing app to grow their business. Not just that, but other social media sites like YouTube and Instagram have also released short video features to facilitate businesses. This trend is going to grow even more in 2023. Just make sure the content you create isn’t misleading because you’ll end up losing followers, and your reputation will suffer a lot.
Content Marketing
For small businesses, content is the key to building authority and authenticity. Content marketing increases your business’ reach and sets you apart from the competition. Content marketing is also important for increasing your search engine ranking through SEO. You can write informative blogs and articles to inform your customers about your services or other related topics. If the readers are impressed by your posted content, they’re more likely to visit your website and enter the sales funnel. In 2023, content marketing is going to get even bigger, especially with new updates by Google, so it’s important that you create a good content marketing strategy for 2023.
Email Marketing
Email marketing may sound outdated, but is still pretty much relevant and is expected to grow even more in 2023. Billions of people rely on emails for information, so it’s a good strategy to have your own email marketing campaign. With email marketing, you not only get a chance to advertise your products, but you can also build relationships with your customers. You can ask about their purchase, ask for a review, give them special discounts, or link to exclusive sales. This builds your small business’s credibility while also increasing customer loyalty. Just make sure to add your logo and link to your website in your email marketing campaigns.
Social Media Marketing
In 2023, you can’t run a marketing campaign without involving social media. It’s not wrong to say that everyone is online because different social media channels cater to different demographics. The good thing is that most social media channels are interlinked, so you can run the same campaign simultaneously on different platforms. However, ad personalization will get even bigger in 2023, so it’s always a good idea to invest in targeted advertising instead of generic posts. This will generate more leads and give your business more exposure.
Special Events
This may not be related to digital advertising, but it helps boost sales. Small businesses are generally considered customer-centric, so when you hold such events, it gives you a competitive advantage over bigger organizations. On top of that, your customers feel valued and are likely to stay loyal. You can use digital marketing to create hype around your event. Some social media channels like Instagram allow you to create countdowns that increase your customer’s anticipation and create hype around the event.
Search Engine Optimization
Search Engine Optimization, or SEO, relies on organic keywords that increase your website’s ranking to allow better exposure to your potential customers. SEO involves adding special keywords to your site so when someone searches those words, your website pops up in the top results. However, you need to pick keywords carefully because the more resemblance your keywords have to the searched string, the higher ranking you’ll get. But this doesn’t mean you can stuff several keywords on each webpage.
Search engines, especially Google, use strict algorithms that scan your website and determine its authenticity based on the number of keywords used. If there are too many keywords, the website isn’t considered authentic enough, and your ranking goes down.
Pay-Per-Click
Pay-per-click (PPC) advertising is done on search engines. Each search engine has its PPC services, including placing ads on third-party sites for better reach. When a potential customer searches for words similar to your services, your ads are displayed on the site you visit. You’ll have to pay the site each time someone clicks through your ads. This means that third-party websites also benefit from your pay-per-click campaign.
However, you’ll have to be proactive when picking keywords and placing ads to ensure maximum exposure so your ads are showing up on organic search results and people don’t feel like they’re being forced to see ads.
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As a small business, your website is one of the most important things in running your business. A good website improves your brand image and builds trust with the customers. However, having a website doesn’t mean you’ll get more sales or conversions. The key to more sales and conversion is adding modern website design elements to your site that help you stand out in front of competitors while offering a seamless service to your customers. Here are some of the top website design elements that’ll help you give your visitors a better experience and make it easier for them to enter the sales funnel.
Smooth Navigation
Cluttered navigation and long loading times are the biggest killers of your sales. If a customer can’t determine where the product is located, they can’t make a purchase. Lots of small businesses create too many web pages to highlight all of their services which ends up cluttering the website and making it harder for visitors to navigate through it. So always remember there’s a fine line between an interactive website and an annoying one, and an annoyed customer will not return for a purchase no matter how well you market a product.
Brand Image
Your brand image is the value you want to create in your visitor’s minds. It’s different from branding because the brand image is more about the kind of feeling your visitors get after interacting with your company. It helps build trust and create customer loyalty. For example, if you have a friendly chat option on your website, it makes your brand appear friendly and customer-centric. Moreover, establishing a rewards program cultivates brand loyalty and creates a positive image of your company in the customer’s mind.
Good Content
Content isn’t just important for making your site appear authoritative, but it also helps with other things like SEO and SEM. You can’t use SEO practices without having content on your website. The content also helps increase your website ranking even if you’re just starting because Google’s algorithm prefers informative and authoritative websites. Besides that, good content will also help visitors understand your business and the services you offer. The key to adding good content is to keep it simple and concise. That way, anyone visiting the website can understand it.
Consistency Across Different Platforms
This is one of the biggest factors why businesses lose a sale. Not all users will have a desktop setup or a laptop available to visit your website. Many people explore products and services in their leisure time on their phones. So if your website doesn’t translate on tablets or phones, you won’t get the visitor to enter the sales funnel. Not just that, but a bad experience might hurt your reputation.
Bigger Elements
Websites with bigger elements and less content are more visually appealing. Instead of writing all the information on a single page, companies should make separate service pages for each of their services. Additionally, using images and animation to explain your services is also better than having a wall of text. Visual elements like images and videos generate a better response rate than words because people have short attention spans, and if they can’t find relevant information fast, they’ll leave the site.
Authentic Information
A lot of businesses publish information on their website based on what their competitors are posting. But that doesn’t mean the information shouldn’t be cross-checked or modified. Improper information frustrates visitors more than a lack of information because they have trouble determining the workings of a product or a service. As a result, they’re more likely to leave and purchase elsewhere than to stick around and browse through unorganized information.
Cohesive Branding
Your website should reflect your brand at all times so visitors can make a visual connection. It doesn’t matter whether it’s the landing page, the service page, or the site’s cookie policy; each page should have your unique branding to make the site more authoritative and cohesive. Otherwise, it looks incomplete, and visitors might not have a good visual experience.
Seamless Checkout
One of the major things businesses struggle with is giving customers a seamless checkout experience. There are too many steps, and sometimes the site asks for too much information from the customer, which sours their experience, and they end up forgoing the purchase. Just because there’s a checkout form doesn’t mean you have to ask for everything from the customer. A minimalistic form with multiple payment options is the way to go.
White Space
Sticking to the minimalist design, white spaces are an important element of a modern website. White spaces prevent visitors from getting overwhelmed by too much information, which clouds their ability to make good judgments. Moreover, a balanced white space-to-content ratio makes the site look crisp and clean. It increases readability, and people can find the information they’re looking for easily.
Eco-system Based Design
Keep in mind that designing a website should be based on the services you offer and the industry you’re based in. this means sticking to popular colors and design elements that tell your customers what type of business you are. For example, for e-commerce businesses, picking green, yellow, and red colors are ideal because it helps customers identify your brand as an eCommerce brand. For an electronics website, muted tones like gray, black, and darker shades of blue give the website a more sophisticated look.
Speed Optimization
A website that takes too long to load isn’t going to generate any sales. People only stick around for a few seconds before determining if the website is worth it, and if your website isn’t even done loading in that time, you can forget about making a sale. Reducing image sizes, the number of elements on a page, and minimizing HTTP requests can increase the loading speed of your website.
Get An Interactive Website For Your Small Business With Adfully
Your company’s website determines whether a potential customer would stay long enough to make a sale or not. With Adfully, you can get affordable website design services for your business. We make sure to put your brand forward and create a seamless experience for your customers. Besides that, we also offer advertising services, reputation management, and lead generation services for small businesses. Reach out to us today to learn more about our services.
While looking for digital marketing solutions, you must’ve heard the term ‘Content Marketing. Digital content marketing is considered a crucial component of an effective digital marketing strategy, especially in today’s age, where everyone’s online. With the right content marketing techniques, your small business can create an interactive environment for the customers and streamline the sales funnel to get more customers.
You can utilize different forms of content to reach customers, including long-form content, listicles, blogs, and press releases. Another good thing about content marketing is that it allows you to improve your visibility through SEO techniques. Find out all about content marketing and how it helps small businesses design digital marketing strategies by reading this blog.
What Is Content Marketing And Why Is It Important?
Content marketing is managing the content present on the website to create more authority and inform potential clients about the business. Content marketing helps companies build trust and long-lasting relationships and generate new leads. In the digital age, content marketing makes up 80% of a company’s marketing strategy because it gives access to a wider range of marketing channels while also attracting customers. Good quality content also enables your target audiences to make quicker decisions and enter the sales funnel faster. The more you spend on creating quality content, the higher the consumer engagement rate will be.
How Does It Help Attract More Clients?
Better Traction
Gaining more social media followers on various platforms is one thing, but producing trending content is entirely different. Content marketing can help you create an immersive online presence and increase your reach. Besides social media, content can also be used across various channels to create authority for your business.
Helps Audience Stick Around
If you have relevant and informative content on your website, your audience will stick around longer to read it. Informative content helps people better understand the functions of a product or service and help them enter the sales funnel. Besides that, different content across various channels helps increase brand awareness.
Better Authority
Authority comes from trust. When your potential clients trust your business, your business establishes certain authority. Besides that, content also helps build trust with new clients and helps them trust the brand. This happens when potential customers come across your business’s content and positively engage with it. The content could be a blog, press release, or even an article on 3rd party sites. As long as it’s informative, the clients will trust it and follow links to your website. From there, you can try different digital marketing strategies to help these visitors enter the sales funnel.
Better Lead Generation
Lead generation is the ultimate goal of digital marketing for small businesses. Creating good content with important internal links helps the readers redirect themselves to the business’ landing pages. These landing pages can be for particular services, products, or even regarding particular locations. If the content on those landing pages is good enough, the customer is more likely to browse through the rest of the website, analyze information, and move forward with the purchase.
Higher Website Ranking
The more popular a site is, the better its ranking will be. When a person searches for a particular product, the website with the highest authority in the region is the first result, followed by websites with comparatively less authority. the person is more likely to go for the first result to make a purchase. Only if that site doesn’t have the relevant product or service, then the person moves on to the next. But how does the website rank higher? Through content marketing. Creating good content with high engagement helps Google’s algorithms rank the website higher, which in turn, makes the website visible to more users.
Lower Marketing Budget
With Digital content marketing, you can reduce your marketing budget. Instead of churning out multiple marketing campaigns, you’ll only need to create relevant and informative content. The longer the content stays on your website, the higher leads it’ll generate. Not just that, but there are so many ways you can revamp older content and make it relevant again. In the long term, you’ll see more results with a strong content strategy than you could with any other marketing strategy. However, you’ll need to be consistent and stay on top of the latest content marketing trends.
Brand Awareness
Creating sales from your existing pool of customers is important, but getting new customers is also crucial to growing the business. But how will people find your business if they aren’t aware of it? The answer is through content. Your content marketing strategy includes all sorts of platforms, including websites, special media, search engines, and ads on other websites. With attention-grabbing and informative content, you can catch the attention of new people and turn them into customers. Due to social media, it’s easier than before to catch your potential audience’s attention, but you must have good content to stay ahead of the competitors.
SEO Optimization
SEO or Search Engine Optimization is all the rage these days. But for an effective SEO strategy, you need good content. That’s because SEO depends on keywords that are monitored by the search engine’s algorithm and helps the website rank higher when a particular string of words is searched by a user. But just plugging these keywords won’t help your website or other platforms gain better traction. You also need to write good and authoritative content that is free from plagiarism, includes relevant information, and is regularly updated.
Create An Effective Digital Marketing Strategy With Adfully
The secret to growing your business and attracting more customers is digital marketing. With Adfully, you can find affordable digital marketing services for small businesses. For your business, our team of specialists creates unique marketing programs.
We can manage branding, SEO optimization, and social media marketing. For a fair price, you’ll receive all the advantages of working with a large advertising firm. In addition to digital marketing, we also provide small business lead generation, reputation management, and website design. Contact us right away to find out more about our services.
