Are you feeling frustrated with the lack of reach and conversions that you’re getting through your digital marketing efforts? Sometimes, an undefined digital marketing strategy for an e-commerce business can end up in failure. Instead of going to stores in person, most of the population has shifted to online platforms to make purchases. This shift in consumer behavior has upped the competitiveness of the e-commerce business. If you want to thrive in this industry, it’s important to be creative with your marketing strategy.

Here are some digital marketing tips for e-commerce businesses to help you with online reputation management and lead generation:

A shopping cart

Improve customer awareness

To implement a successful digital marketing campaign, you must take out some time and energy to gain a deeper understanding of your target audience; you can only build successful customer awareness projects if you know who your potential customers are.

Many different tools will help you keep track of the people who click on your e-commerce website. They can provide you with a wide variety of informational points, such as the location and gender of your visitor, as well as the site that led them here and what they did upon landing. You can create a more accurate profile of your business’s ideal customers with the help of this information and, eventually, a high-quality customer awareness campaign.

Social media is one of the most important online platforms that you can use to raise awareness of your brand. You can engage with your customers directly, get to know more about them, and redesign your services and products to cater to their needs. With the help of chats, polls, and live hangouts, you’ll be able to interact with your customers at a much better level and talk to them about your new services and products while gaining a better understanding of ways to satisfy their desires.

Create a re-targeting campaign

Retargeting is a great way to improve your revenue and show ads to customers who have previously shown interest in your services and products. A lot of people who visit an e-commerce site often don’t purchase anything the first time around. However, if you remind them of the items that they previously showed interest in, they might be tempted to make a purchase.

Retargeting is a subtle and gentle reminder to potential customers. It helps them reconsider completing their purchase on the items they added to their cart or checked out on your platform. The right reminder at the right time might reignite a potential customer’s purchase intent. This makes retargeting one of the most successful marketing tactics on digital platforms.


A person holding a credit card

Get customer feedback

Create the sort of environment where your customers feel like their insight and opinion are valued. You’ll be able to develop a deeper bond with your target market and be able to respond positively. Instead of just responding to inquiries from your customers through social media, try to maintain a back-and-forth conversation by opening discussions between customers.

Be proactive in your efforts to get unbiased reviews and feedback, and encourage your customers to talk about their experience. Satisfied customers can talk about your products and brand, promoting them to people who might take an interest. Potential customers take more interest in what other customers have got to say rather than your marketing or sales team.

Come up with consistent content

Content creation is an obvious digital marketing tactic and remains one of the most important methods of boosting online businesses. The main idea behind this strategy is to make consistent, unique, and relevant content to share on social media in creative ways. The content should be able to elicit engagement and sales. Conduct a few tests to see the best days and times you should post for maximum audience engagement before settling on a schedule.

An open shop sign

Add pop-ups for cross-selling

One easy way to instantly boost your e-commerce marketing strategy is to add pop-ups showing additional offers and discounts to entice potential buyers into adding extra products to their shopping cart or getting a discount after meeting a certain requirement. If you use this method correctly, you’ll be able to drive a ton of extra revenue for your platform.

Try referral marketing

Referral marketing is a wonderful practice where you can incentivize your loyal and enthusiastic customers to tell their followers about your business. It’s rather similar to getting testimonials but in a more direct and creative manner. Most businesses partner with popular social media influencers and ask them to talk about their products in a clear and honest review. You can also try giving away a few free products to start a buzz and get everyone talking about your products!

Optimize your email marketing campaign

Email marketing is a critical part of any digital marketing strategy. Some things that you should focus on include:

  • Welcome emails—to cement the relationship between your customers and your brand. It also makes it more likely to have successful sales with future targeted upsells and offers.
  • Relevant info and tips—also known as lead nurturing in the marketing world. It’s a great way to keep prospective clients interested without bombarding them with various sales offers. Provide interesting and useful content to make sure that your brand has a positive image at the top of their minds.
  • Discounts and coupons—to entice your potential customers with a wonderful deal.
  • Wishlist reminders—to keep your customer interested in your products. You can use low-stock notices, birthday wishes, price drops, and general reminders to access your customer’s mind in an instant.

Letter blocks spelling out ‘digital marketing’

We can help you with digital marketing for your e-commerce business

It’s difficult for small businesses to market their services without the proper knowledge and skills to back them up. If you’re looking for affordable digital marketing services for small businesses that include reputation management, website design, SEO optimization, and social media marketing, Adfully has got you covered.

Get in touch with us today to learn more about our services.

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Running a successful salon is no easy feat. From making sure products are fully stocked to taking care of staff to booking clients, you may find your head is spinning by the end of the day. All of these tasks are vital to your business’s longevity, but so is marketing your salon.

If you want to bring in new clients and widen your reach, marketing should be a priority. While it might seem scary to add yet another task to your long to-do list, we’re hoping this list of simple ways you can market your salon will help you get started.

Find what makes your salon unique

A good place to start is to extrapolate on what makes you unique. What do you offer that no one else does? Look at your local competition and pick out the facets of your business that set you apart. If you can’t find any, it might be time to create some.

Offering a high-quality product or service that your clients can’t find anywhere else around is a great way to differentiate your salon and keep your clients coming back.

Make sure you’re in online directories

Most people looking for products or services will check online before actually entering a store, and as much as 90% of them will also read online reviews before visiting your salon. It’s vital to register your business on directories, such as Google My BusinessYelp, and Facebook, to make your business easy to find online.

Not only can these platforms help you show up in search results when people look for local salons, but they give your clients a great space and opportunity to leave reviews.. 91% of consumers are more likely to use a business with positive reviews, while negative reviews will put off a whopping 82% of them. Likewise, the average consumer will read 10 reviews before deciding on a local business.

After you register for online directories,  encourage your current clients to leave honest reviews. It can help you rate higher and reach more potential clients.

Utilize social media

Build your brand

Building your brand on social media is a great way to keep your loyal client base updated on your day-to-day happenings and give them a direct channel to communicate with you. With various social platforms to choose from, there’s no shortage of opportunities for creating and publishing content.

Depending on your target audience, your social media strategy should include a Facebook page, an Instagram account, maybe a Pinterest business account, and, why not, a TikTok presence.

Create a specific brand image for your salon and carry that throughout all your content on all your platforms, ensuring that when someone runs across your content, they’ll know exactly who’s content they’re looking at.

Use hashtags

Research some salon-appropriate hashtags and incorporate them into your social media posts. Here are some examples you could use: #hairdressersofinsta, #hairdressersofinstagram, #hairdressersjournal, #hairdressing, #haircolor, #modernsalon, #balayage. There are hundreds of hashtags you can play with to reach the people that matter to your business.

It’s important to know your ideal audience and understand what they may be searching for when they’re scrolling through social media. Meet them where they are with your content and make it easy to find you with the right hashtags.

It may also be worth the time and effort to create a hashtag unique to your business or specific services. This can help group your content into specific services, offers, or categories.

Create platform-appropriate content

While it may be tempting to share the content that you created for Instagram to your Facebook and LinkedIn pages, resist the urge. Each channel has a unique audience and a certain type of content that will be more appealing. Tailor your content to reach each platform audience with visuals and content that they’re comfortable sharing online.

Highlight testimonials

Different from a review, a testimonial will go more in-depth into your services and your company. Taking the time to gather positive testimonials and then highlighting them on your social channels is a great way to show your audience what your services look like from a client’s viewpoint. It also helps your client feel heard and seen.

Offer a loyalty program

Chances are you’ve built relationships with your clients. You know whose child is graduating high school and who just got a new puppy. Your clients are likely coming back not only for the great service but for the relationship. Give them even more of a reason to return by offering a loyalty program. Everyone loves to save money. Add that to the relationship you already have, and you have the perfect recipe for guaranteed repeat clients. Offering a punch card or a virtual loyalty program based on collecting points is a great place to start.