Research reports reveal that nearly 95% of online consumers’ first impression of a business is based on web design. An interactive, engaging, and personalized web design is an incredibly excellent way to take your digital marketing strategy to the next level and entice a larger audience.

An enticing web design is even more essential for small businesses that are on a mission to carve a successful path for themselves in the business world. Compelling copy and eye-catching web designs are exactly what they need to generate more interest and leave a positive impact on their potential customers.

Let’s take a look at the best website design trends that are dominating the digital advertising landscape in 2023.

Captivating Custom Illustrations

You might have a compelling copy, but illustrations can bring your website and brand to life.

Ditch the cookie-cutter stock images; it’s the era of custom illustrations! Use them to make a visual impact on your online consumers. All modern web design experts make sure to incorporate one-of-a-kind illustrations into their web designs to elevate brand awareness and add more depth to lure more consumers in.

In 2023, these illustrations are evolving and going beyond the 2D design. Today websites like The Washington Post and Harvard Business Review feature colorful and stunning 3D illustrations that evoke a range of positive emotions in their readers.

Experimental Navigation

Experimental navigation is about being more creative and generating more visual interest in your website. Forget about the traditional all-caps navigation that used to be on top of the webpage. Instead, opt for experimental navigation patterns.

Here are a few interesting ideas.

• The Side Navigation: Side navigation can be dynamic or static and your preferred width. Make sure to keep the words in the navigation bar short and precise since too much scrolling can be overwhelming for the user.
• Pop-Out Navigation: Pop-out menus are also a big hit. Users can click the button they want, and the navigation swings out, covering a part of the screen.
• Horizontal scroll: The trick to getting the perfect horizontal scroll on your website is by giving it a flow. Horizontal movement on the screen also seems more natural for the user if visual cues are provided.

Digital Maximalism

Minimalist website designs were all the rage at one point, but in 2023, web designers are taking a different direction: digital maximalism. Digital maximalism is about aiming to overstimulate the consumer with oversized typography, animated foregrounds, flashing images, and other engaging elements like visually powerful color splashes.

Here are some examples.

Mama Joyce Peppa Sauce

Flutter

The goal is to create a web design that is expressive and unique. This trend prioritizes user experience over intuitiveness and highlights the importance of impactful imagery.

However, keep in mind that this trend has accessibility barriers and can subject the business to accessibility laws if it does not comply with WCAG guidelines.

Parallax Scrolling

Parallax scrolling is a modern web design trend that is quickly gaining popularity for its effectiveness. Parallax scrolling allows users to reveal more of the website every time they scroll. This creates a storytelling effect with the web design since this is an animation technique where the foreground elements move faster than the background elements.

This also creates a sense of realism and adds more depth and dimension to the website.

Art directors believe that movement is king when it comes to creating an engaging web design. It can bring any boring design to life and adds visual dynamism that consumers love.

So instead of scrolling vertically or horizontally, the user will be taken inward or outward from the horizon line. This will give the webpage a three-dimensional effect and will make your customers feel like they’re on a ride to an unknown realm.

Leave Room for White Space

White space is important for any web design. The UX maximalism trend is on the rise, but the simplicity and beauty of minimalistic web pages can never be denied.

This is why you should add more white spaces in your web design. White spaces allow users to easily navigate your site pages without getting too overwhelmed. This also helps to create a visual hierarchy where no other visual element is distracting the user from the real purpose of the page.

White spaces are also soothing since the users can take the time to rest their eyes and breathe. This aids comprehension and allows users to locate the most useful information on the web page without frantically searching for it.

More Focus on UX/UI

Modern website designs are focused on improving the user experience and making it less interruptive and more engaging.

The modern web page should:

• Load faster
• Have scannable and optimized SEO content
• Have little clutter with more white space
• Have voice-enabled interfaces
• Have a balanced motion design
• Include video transcriptions
• Have image captions
• Be aesthetically appealing
• Include easy-to-read content and simple interfaces

There is an emphasis on functionality and clean minimalist designs that are not only attractive to the targeted audience but are also easy to use.

Another thing to keep in mind is to have a web design that works flawlessly on both desktop and mobile devices. Studies show that 55% of internet traffic comes from mobile devices.

The CTA on your website should also be easy-to-click.

Grow Your Small Business with Qualified Web Designers at Adfully

Ready to elevate your small business with effective digital marketing solutions and a highly-interactive web design? Get in touch with Adfully.

Adfully provides comprehensive and well-rounded digital marketing solutions for all sorts of small businesses and brands. Our team of experienced and knowledgeable marketing specialists and web designers will work with you to create a customized marketing strategy and a stunning web design to help grow your business.

From effective SEO optimization, social media marketing, reputation management, and website design, our marketing professionals will go the extra mile for you to ensure that your brand overcomes any kind of marketing challenges.

So what are you waiting for?

Get in touch with us now to learn more about our 360 digital marketing solutions.